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Aircel Facebook Voice Updates CAMPAIGN Objective Announce the launch of the Aircel Facebook Voice Updates (FOV) service online. Message Express emotions that words can't. Summary For the launch of this unique Aircel service, we conceptualised and created an animated video featuring talking crows and also created the FOV page for Aircel. The idea was to showcase the service in a fun way. View the site
AircelSave Our Tigers CAMPAIGN Objective Awareness and support for our national animal. Message Just 1411 left. You can make a difference. Summary For the CSR campaign by Aircel, we conceptualized, created and maintained the website and social media properties in the first phase, aimed at raising awareness about our tigers and spurring actions to help them. View the site
Blyk on Aircel CAMPAIGN Objective Launch the new youth service online. Message The connection that knows what you love. Summary For the new mobile service for youth, we created a unique look and feel in a quirky TVC explaining it, demo videos to show how it works and the website carrying all the essential bits. View the site
Aircel 3G CAMPAIGN Objective To inform consumers about 3G in general and the various Aircel 3G services in particular Message Step into the World of Possibilities with Aircel 3G Summary For the launch of 3G services by Aircel, we created an extensive set of pages detailing Aircel 3G and the services that they offered. The pages were created with the intention of informing users about 3G and its advantages, as well as educating them about the various 3G services offered by Aircel. View the site
Aircel Pocket Apps CAMPAIGN Objective Showcase the Aircel PocketApps online store Message A Million Possibilities, One PocketApps Store. Summary We designed and created the PocketApps page containing an overview of the PocketApps store. It also showcased the TVC and listed the apps in easily navigable categories, with a brief description and instructions on how to download. View the site
Aircel Handset Pages CAMPAIGN Objective Educate consumers about the range of mobile handsets available with Aircel Message Experience innovation and technology with Aircel handsets. Summary We designed and created handsets pages for INQ, Blackberry, Samsung, Ideos, Peek, Huawei and iPhone handsets. Each showcased the specific handsets, detailing their main features and specifications in a simple and user-friendly manner. View the site
Happydent WaveShineShah CAMPAIGN Objective Make a splash online for the liquid-filled gum. Message Dark vs. Light – the ultimate challenge! Summary The interactive story/game invites you to fight the eternal battle: dark vs. Light! Playing on pop culture, it ties the product into a jumbo spectacle (in 5 Indian languages). Shine on... View the site
Center Fresh Zubaan Sambhaal Ke CAMPAIGN Objective Deliver the Center Fresh message in an interesting way. Message Chewing Center Fresh keeps your tongue in control. Summary Building on the ‘Zubaan pe lagaam’ proposition, we created a game called ‘Zubaan Sambhaal Ke’ which lets you test your tongue in a unique way, and animated series carrying forward the theme of the TVC. View the site
NASSCOM Wonders of Web CAMPAIGN Objective Promote internet usage beyond just social networking. Message Help everyone discover the wonders of the web. Summary A NASSCOM initiative supported by leading Indian internet companies, the campaign targets heavy (not evolved) users to show how the internet can help us make life easier and smarter in many different ways. View the site
Nokia 6700 CAMPAIGN Objective Design a microsite for the Nokia 6700 launch campaign. Message Pictures Get Us Talking. Summary Working with Wunderman India, we designed the front end of the site to complement the look of the sleek phone with a bright, user-friendly design. View the site
Track-a-thon CAMPAIGN Objective Promote the Nokia Music Store with an engaging online activity. Message Let the music play on with Nokia Music Store. Summary Working with Wunderman India, we created an experience tying in the Nokia Music Store at various stages, engaging and rewarding users with neat prizes, as they discover the Store. View the site
HT Mint MoneyEnd of Doubts CAMPAIGN Objective Online launch campaign for HT Mint Money. Message Clarity in markets and personal finance. Summary To launch the new section of HT Mint online, we built upon the theme ‘End of doubts’, creating a targeted media campaign and a microsite that answers all your investment-related doubts. View the site
MakeMyTripAgainst Offisial Atyachaar CAMPAIGN Objective Promote MakemyTrip’s Weekend Breakaway packages. Differently. Message Break Away from Offisial Atyachaar! Summary For the campaign designed by Euro RSCG, we created an online venting place against the corporate machine. With loads of outrageous stuff, it urges you to keep a healthy work-life balance. And yes, break away on a weekend trip every once in a while. View the site
MakeMyTrip Memories Unlimited CAMPAIGN Objective Promote the new MakeMyTrip brand campaign online. Message With MakeMyTrip, every holiday is an unforgettable memory. Summary The microsite and facebook app let you virtually experience various destination and create your own customised 'memories'... urge you to create rea, everlasting memories with MakeMyTrip! View the site
7UPMood ko do Lemon ka Lift CAMPAIGN Objective Create a refreshing online destination to beat the summer heat. Message This summer, lift your mood with 7UP. Summary The Indian Summer, as we know, can do funny things to your head. Enter 7UP. This interactive, mood-based website with Nimboo and Lemon – two very lemony characters – promises to beat the heat and lift your mood with some refreshing, quirky stuff. View the site
Topper - Horlicks ExamsKool CAMPAIGN Objective Prepare school kids for exams – the fun way. Message Be prepared for exams. Be Kool! Summary A comprehensive site designed for school kids to prepare for the dreaded exams, it’s got quizzes, exam tips, videos, games... and a little bit of cheeky fun! It builds on Horlicks’ proposition of ‘Brain & Body exam ready’, and helps children ace the exams, without the stress. View the site
Topper - HorlicksExamsKool II CAMPAIGN Objective Help kids prepare for exams – the fun way. Message Get your mind & body exam ready. Summary The perfect extension of Horlicks’ proposition, the new ExamsKool introduces a forum for kids, a huge bank of tests, study kits, and more. And of course, lots of silly fun to beat the stress too! View the site
Pepsi Change the Game CAMPAIGN Objective Online engagement around the Cricket World Cup 2011. Message Cheer for the game, like never before. Summary The World Cup comes home after 15 years. Yeah, that’s not exactly a small event! So we thought up and created a range of online applications fit for the festival, to let fans unite online and celebrate the new face of cricket with Pepsi. View the site
Pepsi MAX CAMPAIGN Objective Launch the new cola on Facebook. Message Maximum Kick. No Sugar. Summary An evolving project, it started with the Delhi-only launch of MAX. We created the ‘Pepsi MAX Mates’ Facebook page where we try to talk to the MAX target audience online with contests, posters, videos or just wacky updates. View the site
Micromax Brand Website WEBSITE Objective Redesign the website to reflect the brand identity. Summary Micromax wanted a new website to match their products and brand: vibrant, modern and innovative. Following that brief, we developed the fresh new look for the website. View the site
Micromax Bling 2 CAMPAIGN Objective Showcase the stylish new device online. Summary Micromax Bling 2, the stylish new handset adorned with Swarovski crystals and a sleek design, demanded an equally stunning website to showcase it. This is how we did it... View the site
The Akshaya Patra Foundation We Shall Overcome CAMPAIGN Objective Raise awareness and gather support for the NGO. Message No child should be deprived of education due to hunger. Summary Kids everywhere are hungry to learn, but on an empty stomach, they can’t. An interactive video and a site drive this message innovatively and ask people to join their mission: Free food for education. View the site
Galileo The Welcome Dance CAMPAIGN Objective Welcome new clients and their employees to Galileo – with a bang! Summary Galileo, one of the world’s biggest travel distribution services providers, wanted to welcome new clients with something exciting. So we jumped in and created a personalized song-n-dance show! View the site
